Status : Verified
| Personal Name | Atienza, Von Legolas Balmaceda |
|---|---|
| Resource Title | Not for the faint of heart: social media, control, and anger as affective stance of queer ALAMAT Fans |
| Date Issued | 2 July 2024 |
| Abstract | This study examines the affective expressions of queer fans and the circulation of anger in the social media platform X. Specifically, I explore how queer Magiliws, the fans of Pinoy pop (P-pop) group ALAMAT, produce tweets to express feelings and demand better promotions from Jason Paul Laxamana, ALAMAT’s Creative Director. The project is theoretically guided by the affective sensibility of fandom (Grossberg, 1992), the sociality of emotions (Ahmed, 2004b; Burkitt, 1997), and affective economies and queer fan affective labor (Ahmed, 2004a; Hardt, 1999; Anselmo, 2018). The findings reveal that as Laxamana tweets to claim totalitarian control over the queer Magiliws’ participation in ALAMAT’s creative process, the queer Magiliws respond by demolishing his truncations, cementing themselves as the group’s promotional laborers, and arranging themselves in a productive interdependency with Laxamana. As Laxamana has injured such interdependency, the queer Magiliws surface their emotional injuries and the exploitation of their promotional labor, influencing their performance of queer rehabilitative labor online. Ultimately, this study demonstrates the primacy of anger in dissecting the instrumentality of emotion in discursive production to change the normative structures of productive control that limit the participation of fans and queers in legitimizing P-pop or any cultural phenomena with emancipatory potential. |
| Degree Course | Bachelor of Arts in Broadcast Media Arts and Studies |
| Language | English |
| Keyword | queer fandom; anger; affective labor; social media; P-pop |
| Material Type | Thesis/Dissertation |
Preliminary Pages
1.95 Mb
Category : F - Regular work, i.e., it has no patentable invention or creation, the author does not wish for personal publication, there is no confidential information.
Access Permission : Open Access