Status : Verified
| Personal Name | Niño, Dexter C. |
|---|---|
| Resource Title | Narrating #ClimaTok: climate change policy narratives and preferences via youth advocacy coalition and digital activism |
| Date Issued | 4 July 2024 |
| Abstract | Climate change narratives by interest groups and individuals on social media platforms address existing issues and popularize related hashtags. Despite extensive research on human-centric climate communication, there is a lack of studies employing video-based content analysis methods for online climate-related posts. I, then, explored how climate discourse is constructed by Filipino youth advocacy groups and individual activists on TikTok. Guided by frameworks on advocacy coalition and narrative policy, I described the policy narratives and preferences of these groups and individuals, as well as their use of multimodalities and climate-driven policy recommendations embedded in TikTok videos. A total of 31 videos from groups and individuals were analyzed. This study identified narratives on pollution control, mineral transition, and responsible mining, each linked to relevant policies. Meanwhile, policy preferences on renewable energy solutions, and climate activism practices including offering education, promoting information literacy, providing speech, and suggesting media materials were all evident in the videos. Altogether, the policy recommendations showcase creative and practical calls. This study further revealed the incorporation of various hashtags and audio-visual materials related to climate and environmental issues. It suggests studying the relevance of these videos in influencing public perceptions and behaviors towards sustainability. |
| Degree Course | BA in Communication Research |
| Language | English; Filipino |
| Keyword | youth; climate change narratives; narrative policy framework; Tiktok |
| Material Type | Thesis/Dissertation |
Preliminary Pages
3.52 Mb
Category : F - Regular work, i.e., it has no patentable invention or creation, the author does not wish for personal publication, there is no confidential information.
Access Permission : Open Access