Status : Verified
| Personal Name | Morelos, Alyzza Louise DG. |
|---|---|
| Resource Title | Looks yummy: Filipino vloggers, the remediation of Filipino food, and their viewers’ food experiences |
| Date Issued | 10 July 2023 |
| Abstract | Food vlogging is a popular way of showcasing passion for food. Filipino food vloggers are individuals who create and share video content to share their knowledge, skills, and experiences with different recipes or restaurants. This study primarily focused on describing the content production of good taste through the most viewed featured Filipino dishes of Ninong Ry, Vanjo Merano, and Marvin Agustin. The Remediation Theory of Bolter and Gruisin (2000) was administered as a theoretical anchor for identifying their representational strategies. The remediation of good taste was also explored through a textual analysis while using the indicators of visualized materiality and perceived multisensory imagery. Reception analysis was also conducted through focus group discussions among the followers of the three Filipino food vloggers. The participants shared their personal experiences of trying to cook the featured Filipino dish through the frames of analysis in the consumer culture theory by Ahola (2005). The study discovered that through multiple representations of Ninong Ry, Vanjo Merano, and Marvin Agustin’s authentic selves, they were able to remediate the good taste of Filipino dishes. Likewise, the remediation of good taste transpires to the followers’ personal experiences from cooking the featured Filipino dishes of Filipino vloggers. |
| Degree Course | Bachelor of Arts in Communication Research |
| Language | English |
| Keyword | Food vlogging; Filipino dishes; remediation theory; consumer culture; Ninong Ry; Vanjo Merano; Marvin Agustin |
| Material Type | Thesis/Dissertation |
Preliminary Pages
758.95 Kb
Category : F - Regular work, i.e., it has no patentable invention or creation, the author does not wish for personal publication, there is no confidential information.
Access Permission : Open Access