Status : Verified
| Personal Name | Curameng, Ashley Nicole P.; Odrunia, Ketina Joyce M. |
|---|---|
| Resource Title | (INC)ing the Ballot: An Analysis of How NET 25, An Iglesia Ni Cristo-Owned Media, Framed Presidential Candidates During their 2016 and 2022 National Election Coverage |
| Date Issued | 11 January 2025 |
| Abstract | Politics and journalism have always been inextricably linked. Given the Iglesia ni Cristo or INC’s bloc voting tradition and its role as a partisan religious organization, there is a need to analyze its influence on democratic processes. This study explored how NET 25, the news media arm of the INC, framed presidential candidates during their coverage of the 2016 and 2022 Philippine presidential elections. Through a combined framework using Herman and Chomsky’s (1988) Propaganda Model and De Vreese’s (2005) Integrated Process Model of Framing, this qualitative research examined YouTube videos of NET 25’s election broadcasts aired from the start of the election period until election day of the particular year to determine the frames and exposure allotted for each candidate. Additionally a semi-structured interview was conducted with a key person in the network to get a glimpse on the editorial decisions and dynamics regarding how and why candidates were presented in certain manners. Findings reveal that NET 25’s coverage mostly favored INC-endorsed candidates, namely Rodrigo Duterte (2016) and Ferdinand Marcos Jr. (2022). Opposition candidates, particularly Leni Robredo, were framed negatively through tactics like red-tagging and disinformation. The study contributes to understanding how partisan religious media influence electoral dynamics by shaping public perceptions through strategic news framing. |
| Degree Course | Bachelor of Arts in Journalism |
| Language | English |
| Keyword | INC, Iglesia ni Cristo, Election Coverage, Presidential Election, Philippines, Philippine Election 2022, Philippine Election 2016, Politics, Journalism, Election Journalism, Religion, Mass Communication, Marcos, Duterte, Robredo, Bloc Voting, Pinklawan, Dilawan, NET 25, Mata ng Halalan, Eagle Broadcasting Corporation, Halalan |
| Material Type | Thesis/Dissertation |
Preliminary Pages
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Category : P - Author wishes to publish the work personally.
Access Permission : Limited Access