Status : Verified
| Personal Name | Cyril Jude M. Cornelio |
|---|---|
| Resource Title | A Preliminary Review of the Crisis and Emergency Risk Communication (CERC) Strategies of the Philippine Department of Health (DOH) during the First Six Months of the COVID-19 Pandemic |
| Date Issued | June 2022 |
| Abstract | Cornelio, C.J.M. (2022). A Preliminary Review of the Crisis and Emergency Risk Communication (CERC) Strategies of the Philippine Department of Health (DOH) during the First Six Months of the COVID-19 Pandemic. Unpublished Bachelor’s Thesis, University of the Philippines College of Mass Communication. This study aimed to describe how the Philippine Department of Health (DOH) communicated COVID-19 risks and the government’s response during the first six months of the COVID-19 pandemic. Through the Crisis and Emergency Risk Communication (CERC) framework of the US Centers for Disease Control and Prevention (CDC), the study surfaced the different themes in the press briefings of the DOH, and the role of the spokesperson in communicating risk and government response strategies. A sample of 19 press briefings, across the three stages of Preparation, Initial Event, and Maintenance, were collated and analyzed to accomplish the different objectives. The findings of the study have shown that discussions of crisis magnitude (active cases, recoveries, and deaths), presentations of government response, and personal and community response activities were dominant themes in these press briefings. Spokesperson behavior and communication approaches have also been found to make quantitative and qualitative differences in the communication of risk and government response. This study has also shown the potential for the use of government press briefings as a unit of analysis in understanding government as a mediator of information. |
| Degree Course | Bachelor of Arts in Communication Research |
| Language | English |
| Keyword | Covid-19 Pandemic; Risk communication; Department of Health |
| Material Type | Thesis/Dissertation |
Preliminary Pages
559.82 Kb
Category : F - Regular work, i.e., it has no patentable invention or creation, the author does not wish for personal publication, there is no confidential information.
Access Permission : Open Access