Status : Verified
| Personal Name | Arnes, Leina Ann Villasana |
|---|---|
| Resource Title | BINI in bloom: visual identity as the mythmaking rhetoric of a P-pop girl group |
| Date Issued | 13 June 2025 |
| Abstract | This study explores how the emerging visual identity of the all-female Philippine pop (P- pop) group BINI operates as persuasive visual rhetoric and a mechanism for mythmaking, contributing to their rise as a pop culture icon. Drawing from Barthes’s semiotics and Foss’s theory of visual rhetoric, the research involved qualitative analysis of six of BINI’s music videos—Da Coconut Nut, Na na na, Lagi, Pantropiko, Salamin, Salamin, and Cherry on Top—to uncover layered meanings within their visual presentation. Key multimodal elements such as wardrobe, set design, members’ poise, and cinematic composition were examined to understand how denotative signs acquire connotative meanings and ultimately form cultural myths. While Barthes’s framework deconstructs how visuals transform into ideology-laden symbols, Foss’s visual rhetoric lens highlights how these elements function to compel, persuade, and engage audiences. The study found that BINI’s curated visual identity not only reinforces narratives of femininity, aspiration, and youthfulness but also constructs a mythic image that resonates within the current broader ecosystem of P-pop. By foregrounding visual identity as central to meaning-making in P-pop, the study’s findings demonstrate how aesthetics serve both as narrative and strategy in shaping public perception and cultural belonging. |
| Degree Course | BA Broadcast Media Arts and Studies |
| Language | English |
| Keyword | visual identity of BINI; visual rhetoric in P-pop; semiotics of Pop aesthetics; cultural mythology of BINI; visual identity as rhetoric |
| Material Type | Thesis/Dissertation |
Preliminary Pages
402.00 Kb
Category : F - Regular work, i.e., it has no patentable invention or creation, the author does not wish for personal publication, there is no confidential information.
Access Permission : Open Access