Status : Verified
Personal Name Dabalos, Jedn Josh T.
Resource Title IF IT’S NOT ON STRAVA, DID IT EVEN HAPPEN?: A RUNNING COMMENTARY‬ ‭ ON THE BLENDING OF ONLINE AND OFFLINE WORLDS, COMMUNITY‬ ‭ BUILDING THROUGH DIGITAL PLATFORMS, AND NAVIGATING‬ ‭ AUTHENTICITY IN FITNESS SPACES‬ ‭
Date Issued 6 June 2025
Abstract This study investigates how the users of the digital platform Strava shapes‬Filipino runners’ engagement within hybrid fitness communities, blending online and‭ offline experiences. Motivated by existing literature on digital hybridity, community‬ building, and authenticity, the research addresses gaps concerning how digital platforms‬influence fitness culture in the Philippine context. The objective is to understand how the‬ users balance physical activities and online interactions to foster motivation,‬ accountability, and social connection. Using a qualitative approach, semi-structured‬ interviews were conducted with seven Filipino Strava users involved in formal and‬ informal running groups. Thematic analysis was applied to identify patterns related to‬ community dynamics, identity negotiation, and performativity in fitness spaces. Findings‬ demonstrate that Strava facilitates hybrid spaces where physical runs are digitally shared‬ and socially reinforced, allowing users to construct authentic yet curated selves.‬ Participants experienced increased motivation and a sense of belonging, mediated by‬ platform affordances and cultural factors. However, users also navigated privacy and‬ social comparison challenges. This study contributes to understanding technology’s role‬ in mediating contemporary fitness communities and highlights the evolving nature of‬ social connections in digital-physical hybrid environments within Philippine society.‬
Degree Course BA Broadcast Media Arts and Studies
Language English
Keyword Impression Management; Strava; Hybridity; Hybrid Spaces; Fitness Communities; Performativity; Authenticity; Digital Platforms; Community Building; Online and Offline Interactions
Material Type Thesis/Dissertation
Preliminary Pages
3.04 Mb
Category : F - Regular work, i.e., it has no patentable invention or creation, the author does not wish for personal publication, there is no confidential information.
 
Access Permission : Open Access