Status : Verified
| Personal Name | Camacho, Chance Margaux G. |
|---|---|
| Resource Title | Salitan sa sanggunian : analyzing ideologies of change and continuity in the campaign rhetoric of dynastic successors in Antipolo City, Philippines |
| Date Issued | June 2025 |
| Abstract | Elections and term limits are important features of any democracy as these signify a transfer of power, ensuring that there is no persistence of control under any individual, group, or entity apart from the sovereignty of the Filipino people. However, once the politician is term-limited, they typically endorse a family member to take their place. In their efforts to reproduce themselves across generations, political dynasties negotiate the dynastic dilemma of having to reconcile the need to project their dynastic ties to embody the special qualities of the original dynast with the need to downplay the same ties that leave them open to accusations of nepotism and illegitimate political capital and privilege. Using Michael Calvin McGee’s Ideograph— which views certain words, terms, and slogans as building blocks of ideology— I looked into the campaign rhetoric of three (3) dynastic successors during the 2022 Antipolo City local elections, as they sought to reproduce themselves using ideologies of change and continuity. Through a thematic analysis of their campaign materials (i.e., online content, interviews), results indicate that the use of four ideographs: (1) legacy, (2) taal, (3) born and raised, and (4) hihigitan ko pa, legitimized and sold the myth of change while ultimately being creatures of continuity. The interplay between the ideologies of continuity and change within the context of dynastic succession is a facade, as it is paradoxical. Power is not transferred when it is kept within the family. The main function of the elections— to give the Filipino people the power to choose their leaders— is bypassed when the people are not genuinely given options. The freedom and right to vote become an illusion. |
| Degree Course | Bachelor of Arts (Speech Communication: Rhetoric and Performance) |
| Language | English; Filipino |
| Keyword | Heads of state—Succession--Philippines; Rhetoric—Political aspects—Philippines; Political oratory—Philippines—Antipolo City; Political campaigns—Philippines—Antipolo City; Ideographs; Campaign Rhetoric; Communication in politics—Philippines; Continuity and Change; Dynastic Succession |
| Material Type | Thesis/Dissertation |
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Category : F - Regular work, i.e., it has no patentable invention or creation, the author does not wish for personal publication, there is no confidential information.
Access Permission : Open Access