Status : Verified
| Personal Name | Abo, Allyzza Gene; Chong, Careese Arabelle Camille |
|---|---|
| Resource Title | Fame on the frontlines: the role of celebrities who act as newscasters and its impact on entertainment journalism |
| Date Issued | 19 December 2025 |
| Abstract | This thesis examines how Filipino audiences perceive the credibility and legitimacy of entertainment news when it is delivered by celebrities rather than traditional journalists, focusing on television segments such as ABS-CBN’s Star Patrol and similar programs on GMA and TV5. Grounded in Source Credibility, Cultivation, and Social Judgement theories, the study surveys 200 Filipino viewers aged 18–60 on their exposure, trust, and attitudes toward celebrity news presenters. Findings show that while celebrities increase engagement and are viewed as dynamic and charismatic, audiences remain ambivalent about their expertise and the accuracy of celebrity-delivered entertainment news, meaning fame does not automatically translate to journalistic credibility. Consequently, celebrity-led segments can boost viewership but do not fully restore or secure respect for entertainment journalism as “real” news unless paired with clear standards of competence, responsibility, and ethical reporting. |
| Degree Course | Journalism |
| Language | English |
| Keyword | Journalism; Celebrity; News; Traditional; Filipino; Credibility; Audience; Celebrities; Entertainment Journalism |
| Material Type | Thesis/Dissertation |
Preliminary Pages
929.18 Kb
Category : F - Regular work, i.e., it has no patentable invention or creation, the author does not wish for personal publication, there is no confidential information.
Access Permission : Open Access