Status : Verified
| Personal Name | Rosal, January B. |
|---|---|
| Resource Title | To on-air and beyond: media convergence in FM radio and the role of the digital platforms during the early stages of digital integration |
| Date Issued | 6 January 2026 |
| Abstract | This study examines the evolution of FM radio in the Philippines during the early stages of digital integration, focusing on how traditional radio expands through the incorporation of digital platforms. Anchored on media convergence theory, particularly Jenkins’ concept of the flow of content and Negroponte’s model of media convergence, the research employed an exploratory and descriptive qualitative design to document observable changes in radio practice. Using case studies of three FM radio stations in Metro Manila—Magic 89.9, Monster RX 93.1, and Wish 107.5—the study analyzes how radio-originated material is remediated and distributed across websites, social media platforms, visual platforms, and audio-on-demand streaming service, during a defined observation period in 2021. The findings indicate that digital platforms function as auxiliary infrastructures that extend FM radio beyond its traditional constraints of ephemerality, geographic reach, and linear delivery. Rather than replacing terrestrial broadcasting, these platforms enable the circulation of radio-originated content across multiple digital environments. At the same time, it acquires new characteristics, such as visuality, interactivity, on-demand access, and multi-platform distribution. The study demonstrates that, within a convergent media environment, the evolution of FM radio is observable through the expanded circulation of radio-originated content across digital platforms, without displacing established broadcast practices. Jenkins’ concept of the flow-of content and Negroponte’s model of media convergence, the research employed an exploratory and descriptive qualitative design to document Keywords: |
| Degree Course | Broadcast Communication |
| Language | English |
| Keyword | radio-originated content; FM radio; media convergence; digital platforms; remediation |
| Material Type | Thesis/Dissertation |
Preliminary Pages
7.49 Mb
Category : P - Author wishes to publish the work personally.
Access Permission : Limited Access