Status : Verified
| Personal Name | Niccolo Martin T. Batara |
|---|---|
| Resource Title | BetKita: The Construction, Regulation, and Negotiation of Risk Among Online Sports Bettors |
| Date Issued | 11 June 2026 |
| Abstract | This study examines how risk is constructed, regulated, and negotiated in Filipino online sports betting. It argues that risk is not simply calculated by individual bettors or fixed in the wager itself, but produced through the interplay of platform design, social worlds, and everyday betting practice. Drawing on the case of Filipino online sports bettors, the analysis shows that risk is constructed through social and interpretive processes that make betting appear reasonable, skill-based, controllable, and worth entering. Bettors draw on identities, moral distinctions around money, and the social character of betting to frame participation as normal leisure rather than dangerous gambling. Risk is regulated through routine self-management practices, including limiting stake size, choosing familiar leagues or markets, avoiding bets seen as too volatile, creating friction by delaying deposits or using slower platforms, and separating betting funds from money meant for daily needs. Risk is negotiated most clearly during in-bet and post-bet phases, when bettors respond to shifting odds, changing match conditions, emotional reactions, and prior outcomes. The study argues that betting risk is an ongoing process of judgment, adjustment, and justification, shaped by what platforms make visible and actionable and by what bettors treat as acceptable loss within everyday betting life. |
| Degree Course | BA Communication Research |
| Language | English; Filipino |
| Keyword | Risk; Online Sports Betting; Affordance Theory; Prospect Theory; Sports |
| Material Type | Thesis/Dissertation |
Preliminary Pages
741.93 Kb
Category : F - Regular work, i.e., it has no patentable invention or creation, the author does not wish for personal publication, there is no confidential information.
Access Permission : Open Access