Status : Verified
| Personal Name | Reyes, Dridge Paul A. |
|---|---|
| Resource Title | An economic valuation of the Quezon City Public Library - Main a mixed methods approach on a total economic value framework |
| Date Issued | June 2016 |
| Abstract | An empirical economic valuation of a library's worth to its respective community is a vital indication of its import. This study employed both a Contingent Valuation Method and a Market Analogy Method as economic valuation tools in determining Non-Use Value and Use Value, respectively, of the Quezon City Public Library - Main Branch. Contingent Valuation Method, measuring the Non-Use Value for Non-Users of the library, involves the creation of hypothetical scenarios and asking respondents to state their a) willingness to pay (WTP) for a good or service as to be able to access it, and b) willingness to accept (WTA) compensation in exchange of not being able to access a good or service anymore, both payable through public taxation. Library Non-Users were defined as those that have not visited the library for the past 12 months. Responses were analyzed and correlated based on their socioeconomic backgrounds of highest educational attainment, income status, and annual family income. Non-users were randomly handed questionnaires divided into ones that inform respondents of the baseline value, the actual tax they pay for the library, and ones with no baseline value, as to prevent response bias. Respondents informed of the Baseline Vale reported a WTP and WTA of Php 547.91 and Php 581.26, respectively. Without outliers, the reported WTP and WTA are Php 399.57 and Php 581.26, translating to an increase of 2172.87% and 2161% from the baseline value of Php 17.58, respectively. Respondents uninformed of the Baseline Value reported a WTP and WTA of Php 2143 and PHP 1727.92, respectively. Without outliers, the reported WTP and WTA are Php 1366.57 and Php 1254.20, translating to an increase of 7673.45% and 9728.9%, respectively. Data revealed that, in general, Quezon City Residents are appreciative of the public library and are more than willing to support it. Market Analogy Method, measuring the Use Value of the Library Users, involves determining the private mar |
| Degree Course | Bachelor of Library and Information Science |
| Language | English |
| Keyword | Contingent valuation; Marketing research; Public libraries |
| Material Type | Thesis/Dissertation |
Preliminary Pages
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Category : F - Regular work, i.e., it has no patentable invention or creation, the author does not wish for personal publication, there is no confidential information.
Access Permission : Open Access