Status : Verified
| Personal Name | Marifosque, Myzel Y. |
|---|---|
| Resource Title | The use of social media by academic libraries in the Philippines |
| Date Issued | 30 October 2012 |
| Abstract | This study explored the use of social media by academic libraries in the Philippines. It aimed to determine the prevalence and extent of social media use in academic libraries in the Philippines, identify the reasons why academic librarians use social media, find out the factors that influence academic librarians' decisions to social media in providing library services and programs, realize the attitude of academic librarians toward the use of social media in their libraries and ascertain the specific skills and training needs relevant to the application of social media in library services and programs. A survey questionnaire was used covering the respondents' social media knowledge, frequency of use of social media applications, identified importance of the characteristics of social media, recognized usefulness of social media applications in library activities, and perceived factors affecting library's acceptance and use of social media. Quantitative method was utilized in analyzing the data gathered from 23 out of 34 academic libraries in the Philippines that have social media accounts through descriptive statistics. This was done and presented through frequency distribution bar/pie charts and tables. The result revealed that academic librarians in the Philippines have positive attitudes towards the use of social media in their libraries. They consider social media as useful to their work as academic librarians and accept social media and their libraries. However, there are other factors that affect and influence the use of social media by academic libraries in the Philippines, such as tools/equipment/technical infrastructure, knowledge/skills, training, and institutional policies. This study recommends to: create awareness on the use of social media for library services and programs enhance knowledge/skills and academic librarians on the use of social media by by libraries formulate and implement social media plans and policies encourage researches on the use of social media and include a course on the use of social media by libraries in Library and Information Science curriculum. |
| Degree Course | Master of Library and Information Science |
| Language | English |
| Keyword | Academic libraries; Library applications; Online social networks; Social media |
| Material Type | Thesis/Dissertation |
Preliminary Pages
260.10 Kb