Status : Verified
| Personal Name | Fernandez, Niño Angelo L. |
|---|---|
| Resource Title | Effectiveness of the University of the Philippines Diliman University Library brand |
| Date Issued | 03 April 2013 |
| Abstract | The brand of an institution is used to reflect the institution’s core values, and goals, and mostly, to promote the institution’s product or service to their clients in order to differentiate themselves from their competitors in the steep market competition. Libraries today are hoping to reap the benefits that branding may provide. In the present information society, libraries must distinguish themselves from and compete with other information providers. In order to address the reinvention of the University of the Philippines Diliman library system’s identity, a brand logo and tagline making contest entitled University Library “Branding and Badging@ your Library” was held. It aimed to find a clearly identified brand that will be used as a marketing tool for the UP University Library. Among the entries, the winning brand was the DLib logo concept and the “Discovering Connections. Connecting Discoveries.” tagline. The University Library has been using the said brand for more than a year now. Th |
| Degree Course | Bachelor of Library and Information Science |
| Language | English |
| Keyword | University of the Philippines (Diliman) Main Library; Branding (Marketing) |
| Material Type | Thesis/Dissertation |
Preliminary Pages
471.21 Kb
Category : F - Regular work, i.e., it has no patentable invention or creation, the author does not wish for personal publication, there is no confidential information.
Access Permission : Open Access