Status : Verified
| Personal Name | Raymundo, Kristen T. |
|---|---|
| Resource Title | Online impulse buying behavior of young working Filipinos |
| Date Issued | 30 June 2016 |
| Abstract | The internet has achieved far more than just providing information and communication for users worldwide it has created an online market, where internet users can become online consumers. Consumers, in general, have different reasons for purchasing products. The most common parameters for buying are factors such as convenience, variety, price and trust. For this study, the researcher focused on these factors, referred in this study as the online acceptability factors and the phenomenon called impulse buying in studying the consumer behavior of young working Filipinos. Specifically, this study describes the online impulse buying behavior of single young working Filipinos, in terms of gadgets used for purchase, the relationship of internet shopping and browsing hours, mode of payment, number of items purchased, classification of purchases according to types of impulse buying, and the online buying acceptability score. This study also describes the relationship of online impulse buying behavior to the following variables: age, income, and online buying acceptability. The results show that the online impulsive buyers can be described as people who spend time on the internet with an allotted time spent for online shopping which range from 30 minutes to 4 hours. They prefer to use cash as their mode of payment for online purchases. Most of them usually purchase three to five items per year, though there is also a number of consumers who have purchased six to eight items annually. These items are purchased mostly on pure impulse buying. Also, results showed that the respondents rated online shopping attributes, such as convenience and price, to be highly acceptable. And lastly, it was found out that impulsive buying behavior has a weak direct but significant correlation with price. For this study, it is highly recommended for home economics educators to teach their students the pros and cons of online shopping, as well as impulse buying, so that the students will be smart |
| Degree Course | Bachelor of Science in Home Economics |
| Language | English |
| Keyword | Impulse buying--Philippines; Consumer behavior--Philippines |
| Material Type | Thesis/Dissertation |
Preliminary Pages
1.28 Mb
Category : F - Regular work, i.e., it has no patentable invention or creation, the author does not wish for personal publication, there is no confidential information.
Access Permission : Open Access