Status : Verified
| Personal Name | Calabia, April I. |
|---|---|
| Resource Title | A study of Philippine TV and video industry: assessing the competitive advantages of ABS-CBN in the OTT Market |
| Date Issued | 6 June 2022 |
| Abstract | The number of OTT platform subscribers was already increasing before COVID 19. However, the pandemic accelerated the growth of the streaming sector. Unlike in the past, new movies are now available on these platforms. Indeed, the pandemic has significantly impacted the increase in digital consumption. Filipinos are currently considered one of the largest audiences for online or digital media, which they use for entertainment and news consumption. Due to the increased use of gadgets to access streaming content, younger, engaged, and active Filipinos are shifting to over-the-top (OTT) and are willing to view more advertisements. These also give the advertisers a tremendous opportunity ahead of them. It allows advertisers to use a data-driven approach to create a better advertising experience that is not possible with traditional TV. This study primarily aims to determine the competitive advantage of a local OTT provider, precisely, iWantTFC, an OTT platform owned by ABS-CBN. As the Philippine government forced the company to shut down its broadcasting facilities, it refocused on streaming. This study examines the company's competitive advantages using SWOT, PESTLE, and Value Chain Analysis. In addition, the researcher conducted a survey to support the investigation. Digitalization and the pandemic have transformed the country's media market into digital or online media platforms. Despite network infrastructure limitations, there has been an increase in the affordability of internet connections. Although in the Philippines, most people are low-income earners, there is also a reason for the competition of consumers' limited budgets and time. The rules of video are being set by consumers today—from the platforms they use to the types of content they want to watch and on which devices they want to watch it. As more competitors enter the market, existing OTT players are being pushed to up their game to provide better content consumption experiences to consumers. |
| Degree Course | Master of Technology Management |
| Language | English |
| Keyword | broadcast media, digital tv; ott, television, video technology, competitive advantage, technology management |
| Material Type | Thesis/Dissertation |
Preliminary Pages
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