Status : Verified
| Personal Name | del Castillo, Kevin S. |
|---|---|
| Resource Title | Exploring the technological acceptance of AI chatbots on new product development in the food industry |
| Date Issued | 22 January 2024 |
| Abstract | The food industry operates within a turbulent landscape characterized by perpetually evolving consumer demands (e.g., shifting dietary trends, rising health consciousness, clamor for sustainability) and intensifying competition from both established and emerging brands resulting in a multitude of new product launches globally. This volatility necessitates constant innovation and agility in new product development (NPD) processes. AI presents itself as a potential catalyst for enhancing early-stage NPD, particularly in crucial areas like market research and idea generation. As AI rapidly evolves, AI chatbots emerge as potential tools to enhance early-stage NPD, particularly in market research and idea generation. This capstone project investigates the technological acceptance of AI chatbots (focusing on Google Bard) among selected NPD professionals of a local food manufacturing company with an active R&D department. Through a mixed-method approach encompassing process review and conducting an AI chatbot exerci |
| Degree Course | Master of Technology Management |
| Language | English |
| Keyword | AI chatbots; Technological acceptance; New product development; Food industry; R&D; Market research; Idea generation |
| Material Type | Thesis/Dissertation |
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