Status : Verified
| Personal Name | Mata, Ian Lemuel |
|---|---|
| Resource Title | The future website design agencies in the Philippines, amidst the rise of AI development, through scenario building |
| Date Issued | 09 January 2025 |
| Abstract | This foresight study examines the future of website design agencies in the Philippines amidst the rise of artificial intelligence (AI). This study uses technology foresight scenario building as a methodology to explore various potential future outcomes, examining the interplay of key predictable variables (KPV) and critical uncertainties (CU) that will shape the industry’s future. These scenarios provide possible challenges and opportunities that website design agencies will face as they navigate the dynamic AI-driven technology landscape. This paper highlights three possible scenarios that show the different effects of AI on the web design industry. The first scenario focuses on adapting to changing client expectations, emphasizing the importance of understanding client perspectives and economic factors. The second scenario explores how regulatory pressures and sustainability concerns will shape the industry’s development. The last scenario shows a seamless integration of AI in design, marketing, and human collaboration. Based on the analysis, this paper suggests several strategic recommendations for website design agencies. These include implementing human-AI collaboration, investing in ethical AI usage, and prioritizing ongoing training and expertise development. The study recognizes that while AI will transform the website design industry, agencies will continue to play a critical role in delivering website solutions by effectively utilizing AI as a tool for innovation. |
| Degree Course | Master of Technology Management |
| Language | English |
| Keyword | Technology foresight; Scenario building; Strategic planning; Technology management; AI; AI in design; Website agency; Website design |
| Material Type | Thesis/Dissertation |
Preliminary Pages
74.30 Kb
Category : P - Author wishes to publish the work personally.
Access Permission : Limited Access