Status : Verified
| Personal Name | Asiatico, John Edizon B. |
|---|---|
| Resource Title | A strategic marketing analysis of URBN GYM Montalban: a case study for leveraging digital technologies |
| Date Issued | 08 February 2025 |
| Abstract | This case study shifts its focus to URBN GYM's digital marketing strategies and the franchising model of a fitness center in Montalban Rizal. This study aims to analyze the gym's prevailing market and devise workable strategies to enhance corporate branding, define specific target markets, and focus on franchising as an avenue for further growth. Using newer and existing technologies, URBN GYM seeks to enhance its marketing strategies, widen its clientele, and make its mark in the fitness scene as one of the premier fitness centers. The study assesses the gym's digital activities. It reveals the facility's digital shortcomings while seeking to introduce a gainful franchise outlook that focuses on maintaining brand consistency, quality, and adequate profits in all branches. URBN GYM aims to boost its competitive advantage, gain more market space, and develop an expanding model through integrating technology, innovative modern marketing strategies, and franchising aspects. Since the gym strongly emphasizes customer experience and has the potential for much more significant growth, it is also likely to withstand competition in the ever-changing fitness market. |
| Degree Course | Master of Technology Management |
| Language | English |
| Keyword | Marketing analysis of URBN GYM Montalban |
| Material Type | Thesis/Dissertation |
Preliminary Pages
223.04 Kb
Category : C - Confidential information of a third-party is embedded.
Access Permission : Limited Access