Status : Verified
Personal Name Ongking, Dick David T.; Ortiz, Keanna Mae G.; Palomares, Jose Rafael R.
Resource Title Association between knowledge on calorie labels and perceptions on calorie labeling in fast food restaurants in Quezon City among undergraduate students at the University of the Philippines Diliman
Date Issued 10 June 2025
Abstract The increasing prevalence of overnutrition in the Philippines, particularly in Quezon City, where 53% of adults are overweight or obese, is linked to increased consumption of high-calorie, low-nutrient fast food. This pattern is especially evident among undergraduate students who frequently consume fast food due to its convenience and affordability. In response, the Quezon City LGU passed a calorie labeling policy for large-scale restaurants to encourage informed food choices. However, the effectiveness of this policy may depend on consumers’ knowledge and perceptions on calorie labeling. This study aimed to determine the association between knowledge on calorie labels and perception on calorie labeling among UP Diliman undergraduate students. A modified Sociodemographic, Knowledge, and Perceptions (SKP) questionnaire, adapted from prior Malaysian studies, was used and found to be valid and reliable (α=0.8009). A total of 317 participants were selected through stratified random sampling across academic clusters. Most respondents demonstrated low (42%) to intermediate (44%) knowledge, yet 68% held positive perceptions on calorie labeling. Spearman’s correlation revealed a significant but very weak positive correlation between knowledge scores and perception (p̂ =0.16; p=0.0044), while binary logistic regression confirmed a strong independent association (p = 0.007), with each increase in knowledge score raising the odds of a positive perception by 11.4%. These findings suggest that awareness campaigns, partnerships with chain restaurants, and targeted nutrition education focused on calories and DRVs may improve both knowledge and perception, enhancing consumers’ confidence and intention to use calorie labels in fast food restaurants.
Degree Course Bachelor of Science in Community Nutrition
Language English
Keyword Calorie labeling; Menu labeling; Medical policy; Public health policy; Fast food restaurants—Philippines; College students; Obesity
Material Type Thesis/Dissertation
Preliminary Pages
953.29 Kb
Category : P - Author wishes to publish the work personally.
 
Access Permission : Limited Access