Status : Verified
| Personal Name | Morico, Justine Jane R. |
|---|---|
| Resource Title | Consumer awareness and behavior on sustainable clothing consumption of selected employees in Metro Manila |
| Date Issued | 6 June 2025 |
| Abstract | The alarming rates at which we are consuming clothes called for a positive change towards sustainable clothing consumption. This study aimed to explore the consumer awareness and behaviors of Filipino adults in relation to sustainable clothing consumption, and to inspect relationships among the consumer awareness and behavior across age, sex, and socioeconomic groups. A 61-item survey adapted from Sustainable Consumption of Clothing Products (SCCP) Scale was administered through Tally, an online form builder. A total of 213 respondents were reached through real-time social media sampling. The results showed that the respondents were only moderately aware of the impacts of and strategies towards sustainable clothing consumption, yet their scores suggested that they frequently practice sustainable clothing consumption. Most respondents further agree that they positively view the merits of sustainable clothing consumption. Further evidence to this is their strong regard on buying less clothing, and consideration of secondhand, vintage, and rental clothes shops on specific occasions. Finally, it was found that the study respondents had a positive belief on sustainable clothing consumption. This was further proven by the strong interest of the respondents in activism for sustainable consumption of clothing. In examining whether the respondents’ age, sex and socioeconomic group had a connection with the consumer awareness and behavior, it was found that no relationship existed. This lack of relationship suggested that the respondents can be aware and practice sustainable clothing consumption regardless of these demographic data. The study concludes that the sample population were already actively practicing sustainable behavior for consumption of clothing despite moderate consumer awareness. They are also highly interested in learning and advocating for sustainable clothing consumption. It is therefore recommended that strategies towards dissemination of information on |
| Degree Course | Bachelor of Science in Home Economics |
| Language | English |
| Keyword | Consumer behavior; Sustainable design; Consumer awareness; Sustainable clothing consumption; Clothing trade; Secondhand clothing |
| Material Type | Thesis/Dissertation |
Preliminary Pages
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Category : P - Author wishes to publish the work personally.
Access Permission : Limited Access