Status : Verified
| Personal Name | Castaneda, Carlos Joaquin R. |
|---|---|
| Resource Title | Cross-sectional study of Filipino consumer perception, attitude, and purchasing patterns across different age groups regarding food packaging material |
| Date Issued | 25 June 2025 |
| Abstract | Packaging significantly contributes to environmental pollution, driving consumer demand for sustainable product design and highlighting the importance of understanding consumer attitudes and preferences when selecting food packaging materials. The study aimed to assess Filipino consumers’ attitude, perception, and purchasing pattern on food packaging material to identify differences between age groups and identify significant factors affecting consumer purchasing patterns. A structured questionnaire was developed and administered through Google Forms to Filipino consumers (n = 396) from Metro Manila, Philippines to measure consumer attitude, perception, and purchasing patterns in regards to food packaging material. While no significant associations (p > 0.05) were found between consumer attitude items and age groups, respondents generally associated glass with its transparent structure, paper with healthy nature, and plastic with pollution. Significant differences (p < 0.05) in perception, and purchasing patterns were found with older consumers rating glass as higher quality and influence of protective properties for packaging higher than younger consumers. Exploratory Factor Analysis (EFA) extracted three factors that influence purchasing patterns; (1) Functionality and Sustainability, (2) Glass Packaging Perception, and (3) Metal Packaging Perception. Further research on other socio-demographic variables and packaging attributes is recommended for improved understanding. |
| Degree Course | Bachelor of Science in Food Technology |
| Language | English |
| Keyword | Packaging material; Purchasing patterns; Consumers—Attitudes; Food—Packaging—Philippines; Consumer perception; Package goods industry |
| Material Type | Thesis/Dissertation |
Preliminary Pages
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Category : P - Author wishes to publish the work personally.
Access Permission : Limited Access