Item Details

Status : Verified
Personal Name Erwin James Alonzo dela Cruz
Resource Title To love or not to boys love: interplay of institutional pathways and queer identity in BL media in the Philippines and Thailand
Date Issued May 2025
Abstract Boys’ love (BL) media, a genre centered on male-male romance, has emerged as a global media phenomenon, yet its transnationalization across Southeast Asia highlights stark contrasts shaped by institutional and cultural disparities. This thesis compares the Philippines and Thailand through the lenses of Historical Institutionalism and Queer Theory, examining how government participation, private sector, and the viewing public interplay with queer identities in shaping BL media. By analyzing government and corporate documents, Pinoy and Thai BL series, and in-depth interviews with leading media practitioners, the study reveals the factors accounting for the diverging outcomes of BL media in both countries. In the Philippines, weak institutional pathways—marred by state censorship anchored on moral policing, a reluctant and homophobic media industry, and a divided viewing public lacking BL literacy—relegated Pinoy BL media into the periphery of the industry, exposing its precarity. In Thailand, its conducive institutional pathways, especially through investments from media companies, enabled the mainstreaming of BL in Thai media but commodified queerness in favor of marketable, masculine gay images. These findings highlight a contradiction: BL media’s potential to challenge heteronormativity is often coopted by institutional forces that prioritize profitability. The thesis concludes with a challenge to reimagine BL not as a genre controlled by market logic but as a platform for genuine queer representation.
Degree Course Master of Arts (M.A.) in Philippine Studies (Development Studies)
Language English
Keyword boys’ love, BL media, queer identities, institutional pathways, Philippines, Thailand
Material Type Thesis/Dissertation
Preliminary Pages
564.43 Kb
Category : F - Regular work, i.e., it has no patentable invention or creation, the author does not wish for personal publication, there is no confidential information.
 
Access Permission : Open Access